How to Add Links to Your Instagram Story

Instagram Stories is a powerful platform for UGC, influencer marketing, and brand promotion. Linking your Instagram Stories makes them more engaging and useful. They can swipe up to browse other sites without leaving your narrative. In this blog post watch us show you how to add links to your Instagram Story to boost exposure and engagement for your brand.

Meeting the Requirements

Before you can add links to your Instagram Stories, you’ll need to meet certain requirements:

i. Have a Business or Creator Account: Link sharing is currently available only for Instagram Business accounts with over 10,000 followers or verified Instagram accounts.

ii. Enable Swipe-Up Feature: Ensure that you have access to the swipe-up feature, which allows viewers to swipe up on your story to access the linked website. This feature is available for accounts that meet the follower count requirements.

Adding a Link to Your Story

Once you’ve met the requirements, follow these steps to add a link to your Instagram Story:

i. Create Your Story: Open the Instagram app and tap on your profile picture or swipe right to access the camera. Capture or select the photo or video you want to use for your story.

ii. Tap on the Link Icon: After adding your content, tap on the link icon at the top of the screen. It looks like a chain link.

iii. Enter the URL: A new window will appear prompting you to “Add Link.” Tap on it and enter the URL of the website you want to link to.

iv. Swipe Up: Once you’ve added the link, a “Swipe Up” option will appear at the bottom of the screen. Tap on it to confirm.

v. Share Your Story: Finally, tap on “Your Story” to share your story with the added link to your followers.

Maximizing Engagement with Links

To make the most of the link feature in your Instagram Stories, consider the following tips:

i. Use Compelling Call-to-Actions: Encourage viewers to swipe up by including clear and compelling call-to-actions, such as “Swipe Up to Learn More” or “Shop Now.”

ii. Promote Exclusive Content: Drive traffic to exclusive content or offers by sharing links to special promotions, blog posts, or product launches.

iii. Track Performance: Use Instagram Insights or third-party analytics tools to track the performance of your linked stories, including the number of clicks and conversions.

Conclusion

Linking your Instagram Stories to your website, blog, or online store can boost visitors. By satisfying the prerequisites, following this advice, and using best engagement techniques, you can use Instagram Stories to improve reach, website traffic, and marketing goals easily.

Here are some frequently asked questions (FAQs) about adding links to Instagram Stories:

1. Who can add links to their Instagram Stories?

Currently, only Instagram Business accounts with over 10,000 followers or verified Instagram accounts have access to the swipe-up feature, which allows them to add links to their stories.

2. How do I know if I have access to the swipe-up feature?

If you have a Business account with over 10,000 followers or a verified Instagram account, you should have access to the swipe-up feature. You can check by opening your Instagram app, creating a new story, and looking for the link icon at the top of the screen.

3. Can I add links to my Instagram Stories if I don’t meet the follower count requirements?

If you don’t meet the follower count requirements for the swipe-up feature, you can still include links in your Instagram Stories by utilizing other methods, such as using the “Link in Bio” feature or directing viewers to visit your website URL manually.

4. Are there any limitations on the type of links I can add to my Instagram Stories?

Instagram allows you to add most types of URLs to your Stories, including links to websites, blog posts, product pages, and more. However, certain restricted or sensitive URLs may not be allowed.

5. Can viewers click on the link directly from my Instagram Story?

Yes, viewers can click on the link directly from your Instagram Story by swiping up on the screen. This action will redirect them to the linked website or destination.

6. How long does the link in my Instagram Story remain active?

The link in your Instagram Story will remain active for 24 hours from the time you share the story. After 24 hours, the story will disappear, and the link will no longer be accessible to viewers.

7. Can I track the performance of the links in my Instagram Stories?

Yes, Instagram provides insights and analytics for Business accounts, allowing you to track the performance of your linked stories, including the number of clicks and interactions. You can also use third-party analytics tools for more detailed tracking.

8. Can I add multiple links to a single Instagram Story?

No, currently Instagram only allows one link per Story for accounts that have access to the swipe-up feature. If you have multiple links to share, you may need to create separate Stories or utilize other methods, such as the “Link in Bio” feature.