Elon Musk Announces the Return of Headlines on X
Elon Musk has announced the return of headlines on X, formerly known as Twitter. Titles will now be displayed in preview cards with URLs on the platform, reversing the decision made last month to remove them.
In a recent post on X, Musk shared that an upcoming update will overlay the title in the upper portion of the image of a URL Card. However, he did not provide a specific timeline for the rollout or offer an example of how the card might appear.
In August, Elon Musk, the CEO of Tesla, had stated that X intended to cease displaying titles with URLs for the sake of “improved aesthetics.” Following this announcement, the company stopped showing headlines in October.
The removal of titles meant users had to click or tap on the URL card to discover the title or read the headline. In response to this change, publishers began writing their own headlines on images, either posting the link separately or incorporating the headline in the image of the generated preview card.
The impact of this recent change on custom formats is uncertain and will depend on the layout of the new card. X has faced challenges in recent weeks, with major advertisers like Apple, Disney, and Comcast pausing spending due to Elon Musk’s endorsement of antisemitic remarks. Paris Hilton‘s 11:11 Media also withdrew its partnership with X shortly after signing it.
In a legal response to allegations of defamation by Media Matters earlier this week, Musk sued the news organization. The lawsuit was prompted by an article claiming that ads from prominent brands like IBM and Apple were appearing next to hateful content on X.